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Jey Pandian

Jey Pandian

Jey Pandian is an Organic Search Director for Catalyst, a leading search engine marketing firm. Jey has over a decade of SEO experience, and oversees SEO strategy and implementation for Fortune 1,000 brands. Previously, Jey was the SEO lead for Salesforce.com, and managed SEO operations for large enterprises, including Samsung Electronics and Nokia. Follow him on Twitter @jeypandian.

Stories By Jey Pandian

Create Precise Buyer Personas With SEO Data: A 10-Step Guide

July 31, 2013
Jey Pandian
If your content fails to resonate with a target audience, your buyer personas might be to blame. Content often fails because it's built on a weak foundation of faulty personas that were based on a hunch or guesswork. Precision is the key to your content's success. Use this 10-step guide to create precise buyer personas using SEO data.