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Stories By Jey Pandian

Create Precise Buyer Personas With SEO Data: A 10-Step Guide

If your content fails to resonate with a target audience, your buyer personas might be to blame. Content often fails because it's built on a weak foundation of faulty personas that were based on a hunch or guesswork. Precision is the key to your content's success. Use this 10-step guide to create precise buyer personas using SEO data.