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Jeremy Davis

Jeremy Davis

Jeremy Seth Davis is founder of PressIQ. He helps financial institutions create content and media strategies that achieve measurable results. On PressIQ Radio, he interviews financial executives, business leaders, entrepreneurs, and investors about their challenges and entrepreneurial journeys. Jeremy's writing been published in over 35 financial publications and magazines, including Financial Times/mergermarket.com, FT.com, Investment Dealers’ Digest, Merger & Acquisitions Journal, New York Daily News, Business Insider, and Upstart Business Journal. Follow him on Twitter at @JeremySethDavis.

Stories By Jeremy Davis

Man of the House

July 10, 2011
A conversation with the two men behind Procter & Gamble’s most talked-about brand content channel.   Procter & Gamble, the consumer products giant, has an online destination that aims to teach men the essentials of domestic life. The site, which offers columns like “Ask a Pregnant Lady” and “Relationships After Divorce,” has proven its popularity with fathers and husbands in the short period since its June 2010 launch. Articles provide advice on relationships, parenting, cooking, cleaning and health through a dizzying array of titles such as “Conquering Sex Problems” or “What Diet Coke and Mentos Can Teach Your Kids.”  The site is run through a partnership with the interactive marketing communications firm Barefoot Proximity, which also manages Procter & Gamble’s branded site, HomeMadeSimple.com. Jeremy Seth Davis: Let’s talk about the background behind ManoftheHouse.com. It’s a publishing venture that differentiates itself from a lot of other publications that target...