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Stories By Jeff Freund

Go Agile: Adapt 12 Principles to Content Marketing

Software developers have much in common with content marketers. Discover how the 12 principles of Agile frequently followed in the software industry can help your business deliver high-quality, impactful content.

5 Vital Classes of Content: A Simple Framework

Content is the vehicle by which a company tells its story. It highlights the products, the team that stands behind them, and everything else that business has to offer — and is, ultimately, responsible for driving conversions. There are multiple layers to effectively telling the entire story of a company, and as such it is necessary to employ multiple classes of content. Get a simple framework for creating 5 vital classes of content.