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Jeff Freund

Jeff Freund

Jeff Freund is CEO and Founder of Akoonu, a content marketing platform providing products and processes for developing an impactful, buyer-centric Smart Content Strategy. Jeff is a thought leader who speaks on a variety of topics, advises start-ups in go-to-market positioning, and consults to companies on the development of aligned content strategies and effective content marketing execution. Previously, Jeff was Co-Founder and CEO of Clickability, the leading Software-as-a-Service Web Content Management platform for digital marketers and online publishers. Connect with Jeff on LinkedIn.

Stories By Jeff Freund

Go Agile: Adapt 12 Principles to Content Marketing

October 22, 2014
Jeff Freund
Software developers have much in common with content marketers. Discover how the 12 principles of Agile frequently followed in the software industry can help your business deliver high-quality, impactful content.

5 Vital Classes of Content: A Simple Framework

September 2, 2014
Jeff Freund
Content is the vehicle by which a company tells its story. It highlights the products, the team that stands behind them, and everything else that business has to offer — and is, ultimately, responsible for driving conversions. There are multiple layers to effectively telling the entire story of a company, and as such it is necessary to employ multiple classes of content. Get a simple framework for creating 5 vital classes of content.