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Stories By Jay Baer

How to Fill Your Content Marketing with Youtility

Too many businesses break out the champagne just because something new was created. But the objective is not to make information. The objective of content marketing is to produce information that customers and prospective customers will use. Find out how to market your content marketing by filling it with Youtililty.

Why Creating Content That Consumers Want Isn't Enough

Today's consumers are staring at an invitation avalanche, with every company asking for "likes," "follows," clicks, and attention. So cutting through the hype and creating content that consumers want is essential. But take it one step further: Make sure your content is useful and relevant, then market your marketing.