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Jay Baer

Jay Baer

Jay Baer is a hype-free digital marketing strategist, speaker, and author. He founded Convince & Convert in 2008. This is the fifth marketing services firm he’s started or managed. Jay has consulted with more than 700 companies on digital marketing since 1994, including Caterpillar, Nike, California Travel & Tourism Commission, Billabong, and 29 of the Fortune 500. He was named one of America’s top social media consultants by Fast Company magazine, and the Convince and Convert blog is ranked as the world’s #1 content marketing resource. He’s co-author of "The NOW Revolution," and "7 Shifts to Make Your Business Faster, Smarter, and More Social," (Wiley, 2011) a leading book on social business. His new book, Youtility was recently published by Portfolio.

Stories By Jay Baer

How to Fill Your Content Marketing with Youtility

September 4, 2013
Jay Baer
Too many businesses break out the champagne just because something new was created. But the objective is not to make information. The objective of content marketing is to produce information that customers and prospective customers will use. Find out how to market your content marketing by filling it with Youtililty.

Why Creating Content That Consumers Want Isn't Enough

June 26, 2013
Jay Baer
Today's consumers are staring at an invitation avalanche, with every company asking for "likes," "follows," clicks, and attention. So cutting through the hype and creating content that consumers want is essential. But take it one step further: Make sure your content is useful and relevant, then market your marketing.