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Stories By Jay Acunzo


Fundamentals Are Essential for Content Success

Average content marketers are far too concerned with the incremental instead of the fundamentals. This industry needs to reset to first principles – and fast. Find out why first principles are more important than best practices.

The Most Important Question to Ask Before Launching a Podcast

Deciding to launch a podcast requires brands to consider a lot. Therefore, they have a ton of questions to ask. But one question is the most foundational and crucial thing to ponder – and marketers aren’t asking it often enough.

Creative Content: 3 Behaviors Driving Marketers

Most creative content marketers approach work much like most of us approach a bowl of ice cream: They make the process the point, not the end results. Now, let’s go further to discover the behaviors behind creative content marketers.

3 Hidden Lessons Behind Top Podcasts to Help Yours Stand Out

While virtually no barrier exists to create a podcast, making it great (and staying afloat) is a different story. Take a look at four key productivity lessons and examples to inspire your process to create a successful podcast.

3 Unthinkable Behaviors Behind Truly Creative Content Marketers

The most creative content marketers approach their work much like most of us approach a bowl of ice cream. Discover what they do differently that enables their content marketing to be among the most successful creative endeavors.

The Content Talent Crunch: Time to Change How We Train, Hire, Nurture

We’re experiencing a massive talent crunch for great content marketers – and it’s not just in the start-up space. It’s everywhere. And it’s time we did something about it. Get started today.  

The Future of Content Creation Requires Humans Not Robots

Is your content creation ethos machined or handcrafted? On the handcrafted side of the debate as argued here, you must stop seeking shortcuts that hurt quality and hire creatively brilliant individuals. Read both sides of the debate.

A Crash Course in Narrative Podcasting (And Why You Should Create Them)

Should you take the blue or red pill? Even if you aren’t a fan of The Matrix, you’ll get the right self-help medicine to create narrative podcasts and how to splice together the best story, sounds, and music to deliver amazing content.

Learn the Secrets Behind 5 Great Content Marketing Projects

Biologists appreciate how millions of tiny parts fit together to make the whole work. Great content marketers understand quality content comes from dozens of small, unseen choices, tactics, and techniques. Here are five great examples.

The Critical Importance of “Segment Thinking” in Content Marketing

The true measure of great content is the same as the true measure of great people: It's what's on the inside that counts. Think more about your actual content, and begin with a subtle but powerful element of content production – segments.

Twitter's Founder Unintentionally Gave Content Marketers the Best Advice Ever

Content marketers tend to attack the work like kids at a sundae bar – scooping up as many toppings as they can to have the most or best creation. Avoid the ice cream sundae syndrome with these steps inspired by Twitter’s founder.

The Sticky Note: A Stupid-Simple Approach to Better Content Marketing Brainstorms

Most group brainstorms fail to do anything but waste our time and our employers’ money. It’s not like we aren’t trying, but we keep ignoring the science behind idea generation. What does successful brainstorming need? Stacks of sticky notes and these seven steps.