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James Dillon

James Dillon

James is part of the tribe at Australian online marketing agency Gorilla 360. As Content Manager, James is busy helping businesses use content marketing goodness to dominate their patch of the internet jungle. Catch him on Twitter, or reach out on Linkedin - he's much more approachable than your average primate (and a whole bunch less hairy).

Stories By James Dillon

Should You Buy or Grow a Pineapple for Your Audience?

February 9, 2015
James Dillon
If you want a pineapple, you don’t go to your backyard and plant a seed. You go to the store. If your brand wants the benefits of its own print magazine, do you grow your own (like Airbnb did) or buy an established media outlet?

Build it? Buying Niche Media May be Better

December 9, 2014
James Dillon
When you need a new table, you don’t head to the hardware store to buy the lumber. You know the experts do it better. So why isn’t your brand seriously considering a ready-made option for your content marketing foundation?