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Stories By James Dillon

Should You Buy or Grow a Pineapple for Your Audience?

If you want a pineapple, you don’t go to your backyard and plant a seed. You go to the store. If your brand wants the benefits of its own print magazine, do you grow your own (like Airbnb did) or buy an established media outlet?

Build it? Buying Niche Media May be Better

When you need a new table, you don’t head to the hardware store to buy the lumber. You know the experts do it better. So why isn’t your brand seriously considering a ready-made option for your content marketing foundation?