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Holly Rollins

Holly Rollins

Holly Rollins has more than 20 years of experience in marketing, public relations, digital marketing, and content marketing. She has created successful content marketing and digital marketing/PR for diverse sectors; from healthcare and wellness to global development. Her experience includes public, private, and nonprofit work spanning global healthcare to economic and workforce development. She earned a master’s in Journalism/Global PR from USC and a BS in Graphic Design/Marketing from Appalachian State University. Follow her on Twitter at @hrollins.

Stories By Holly Rollins

basics-link-building-boost-seo

Know the Basics of Link-Building to Boost Your SEO

March 24, 2021
Holly Rollins
Almost 60% of SEO pros say backlinks have a big impact on search engine rankings, according to a recent uSERP survey. Make sure to know the basics, from the terms of art to the types of content that will get you traction.