Holly Rollins
Holly Rollins has more than 20 years of experience in marketing, public relations, digital marketing, and content marketing. She has created successful content marketing and digital marketing/PR for diverse sectors; from healthcare and wellness to global development. Her experience includes public, private, and nonprofit work spanning global healthcare to economic and workforce development. She earned a master’s in Journalism/Global PR from USC and a BS in Graphic Design/Marketing from Appalachian State University. Follow her on Twitter at @hrollins.
Stories By Holly Rollins
Know the Basics of Link-Building to Boost Your SEO
March 24, 2021
Almost 60% of SEO pros say backlinks have a big impact on search engine rankings, according to a recent uSERP survey. Make sure to know the basics, from the terms of art to the types of content that will get you traction.
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