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Heather Hurst

Heather Hurst

Heather Hurst is the Director of Corporate Marketing at Workfront, where she leads the company's AR, PR, social media, and content strategy. Heather has more than a decade of BtoB and BtoC experience helping companies tell their stories in the changing media landscape. Get more work management tips on Twitter and LinkedIn. Follow Heather on Twitter @hehurst.

Stories By Heather Hurst

persuade-naysayers-embrace-marketing-technology

How to Persuade the Naysayers to Embrace New Marketing Technology

May 28, 2017
Don’t panic. Though the world of tech solutions for content marketers grows exponentially and your team may resist adopting new tools, there’s hope. Here are five steps to make onboarding a new tech tool easier and more effective.
killing-content-team

Stop Killing Your Content Team: 3 Ways to Scale Work With Existing Resources

January 29, 2017
Is your content team asked to deliver more and better content with the same staff and budget? Here are three foundational tips for increasing output without burning out your team and losing talent. (Only one relates directly to content.)