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Hana Abaza

Hana Abaza

Hana Abaza is the VP Marketing at Uberflip where she combines a metrics driven approach with a commitment to creating an exceptional brand experience. She has a knack for communicating inspired tech solutions to mainstream audiences and, with over a decade of experience in digital marketing, she gets results. In addition to her role at Uberflip, Hana is also a speaker and contributor to Forbes, The Huffington Post, Entrepreneur.com, CMO.com and other publications. Find her on Google+ or follow her on Twitter @HanaAbaza.

Stories By Hana Abaza

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Are These 3 Points of Interest on Your Marketing Road Map?

May 1, 2015
Hana Abaza
Successful marketers often are a few steps ahead of the curve, prepared to address a changing marketplace. Learn how to move your marketing with these necessities – advocate marketers, distribution dollars, and “automagic” integration.

8+ Key Elements to Get the Most from Your eBook

February 20, 2015
Hana Abaza
The payback of a well-designed, well-packaged, and strategically distributed eBook can be huge for your brand. Make sure you have the tools to maximize its potential to help convert visitors into leads and leads into customers.

A Quick and Easy Content Marketing ROI Tip Sheet

October 12, 2014
Hana Abaza
Content marketing measurement can be an embarrassment of riches: So much data is available, that it can be easy to get overwhelmed when deciding what to focus on. So which metrics matter more than others? Here's a roundup of metrics all content marketers should keep an eye on if they want to know whether their content marketing is truly paying off.

Online Content Marketing in 2014: 5 Big Shifts in Store

January 16, 2014
Hana Abaza
As the new year gets rolling, everyone in the digital industry is speculating on what will be big in 2014. While the fundamentals of good content won't change, tactics, channels and the way people consume content will continue to evolve. Learn more about 5 big shifts that will likely affect your online content marketing this year.