An engineer turned-marketer, Guillaume is the CEO of Scoop.it, that he co-founded to help marketers generate ROI with content. His vision of content marketing and technology guides the development of the Scoop.it platform as well as the editorial line of the Scoop.it blog and resources. His first startup, Musiwave, powered the music platforms of major mobile operators worldwide, was acquired by Microsoft. He’s also been an advisor to startups, including in the marketing/adtech space such as Tedemis (acquired by Criteo) and serves at the entrepreneurship advisory board of Polytechnique, France, where he graduated as an engineer before earning his MSc. at Stanford University. Guillaume’s an avid freeride skier and a rock singer.