Gordana is a Buyer Persona Institute Certified Practitioner and Content Marketing Consultant. During her 20-year career, Gordana has had the privilege to work with many start-up, mid-size and large enterprise companies – both as a marketing communications manager and independent consultant. Her responsibilities have consistently included crafting content targeted at B2B buyers, C-level executives and end-customers across a wide range of industries. You can follow her on Twitter @contentbridge_ or connect with her on LinkedIn.