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Gregarious Narain

Gregarious Narain

Gregarious is the co-founder and CTO of Chute. He is responsible for architecting and scaling the Chute platform which makes it possible to discover, organize, obtain consent and publish fan photos and videos — as a mobile app, photo gallery, banner ad, or even a billboard in Times Square. Previously, Gregarious was VP of Product at Klout where he helped establish the Klout Score as the standard for online influence. For new ways to measure, evaluate, and take action on data, check out The Modern Marketer's Guide To The Data-Driven Galaxy. Follow him on Twitter @gregarious.

Stories By Gregarious Narain

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Here’s Why Real-Time Marketing Won’t Work (and What Will)

April 8, 2015
Gregarious Narain
Real-time marketing is at odds with almost everything marketers are trained to do. Yet, it’s a tempting tactic to use when you see success like Oreo’s in-the-dark tweet. Instead, go with responsive marketing – here’s why and how.