Greg Levinsky
Greg is a contributor to the CMI blog. Greg works in content marketing and has a background in journalism – and he still writes a local sports column. Follow Greg on Twitter @GregLevinsky or connect on LinkedIn.
Stories By Greg Levinsky
How Marriott’s Inspired Content Helped Frustrated Travelers See a Better Normal
January 11, 2023
When its travel audience changed, Marriott got on board, too. Learn from its vice president of content how the global brand regenerated its content for a world coming out of a pandemic.
5 Building Blocks for Connecting Content to B2B Revenue Growth
December 8, 2022
You’ll struggle to show content’s impact on revenue unless you focus on these five elements, according to Forrester analyst Phyllis Davidson. And (surprise) performance measurement is only part of the story – developing and tracking a strategic process matters, too.
How To Make Thought Leadership Content Thoughtful and Leading
November 14, 2022
Most thought leadership content is neither thoughtful nor leading. Forrester’s Lisa Gately explains how to change that at your company.
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