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Stories By Gordon Plutsky

New Mobile Marketing Study: What it Means for Content Marketers

With the wild popularity of mobile marketing, you’d figure most marketers would already have a mobile marketing strategy in place, right? Wrong. In fact, a recent online survey found only 33 percent of companies now have a mobile marketing strategy. However, an additional 62 percent of businesses plan to launch a mobile marketing strategy over the next 12 months. Continue reading