Stories By Gina Balarin
How To Battle Imposter Syndrome on Your Content Marketing Team
Imposter syndrome affects as many as eight in 10 people. Given that, your content marketing team most likely feels its impact. Here’s how to recognize it, overcome it, and mitigate its impact on your organization.
9 Questions to Help You Prioritize Content Creation [Template]
Overwhelmed by content requests from throughout your organization? Get in better shape by creating a content request form. Here's how to do that.
Content Marketing Resilience: How To Keep Going When the Going Gets Tough(er)
Truly resilient content marketing requires reinvention and inspiration in the most arduous circumstances. Here’s what you need to know.
With Great Content Power Comes (Yep) Great Responsibility – What Will You Do With It
Coming to grips with how to apply ethics to everyday content and marketing decisions is hard. That’s why we’ve gathered insight, advice, and a few examples to help you choose a path that feels both responsible and ethical to you.
Activating Empathy: How to Manage It, Measure It, and Market With It
Creating empathetic content requires marketers to shift their focus – from educated assumptions about transactional needs to a deeper, more holistic understanding of their audience. How? The answer may lie in a four-step process.
How to Stop Creating Content That Disappoints Your Audience
It was to be a good read. From the email to the title, the messaging indicated the content offered valuable insights. She handed over her information. Now, she feels cheated. Why do brands produce content that lets their readers down?
9 Questions to Help You Prioritize Content Creation [Template]
Even if you take the "less is more" approach to content marketing, you still may struggle to keep up with demand. Use this 9-question form throughout your organization to flesh out and prioritize content creation ideas.