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Georgy Cohen

Georgy Cohen

Georgy Cohen is founder and principal at Crosstown Digital Communications, a firm committed to helping organizations more effectively tell their stories online. Previously, she was manager of web content and strategy at Tufts University. Georgy is also co-founder of Meet Content, a blog and resource that aims to empower higher education to create and sustain web content that works. You can follow her on Twitter @radiofreegeorgy.

Stories By Georgy Cohen

7 Ways to Bring Your Community into the Content Creation Process

January 26, 2012
Georgy Cohen
Simply put, if our brand is a story, our community members are the co-authors. Finding ways to leverage their investment is powerful — the authenticity of their external perspective can bring tremendous value to our content marketing efforts. To that end, here are a few ways to integrate our community members into the content creation process.