Stories By George Stenitzer
A content marketing program is more likely to succeed when it has a documented marketing strategy. Don’t wait another minute. Create a comprehensive one-page content marketing strategy today. Here’s how.
In terms of brain science, we know why content marketing is hard to do. We’re up against naturally lazy, stubborn brains. Thanks to new insights we can better understand those brains, and take steps to improve our marketing success.
The arc of your buyer's journey is like the arc of a story. Each buyer, each story is unique. But that doesn’t mean you shouldn’t use buyer journey models to optimize your content marketing. Here are four to consider.
Consumers’ power to say no to ads is growing. More and more, people crave complete control of the content they consume. How can content marketing protect itself from this “unwanted-ad disease"? Ensure you follow these five tips.
If you lack a written content marketing strategy, a one-page plan is a great start. It can help you crystalize your strategy, gain stronger buy-in from executives, and keep content producers strategically aligned. Here’s how to begin.