Skip to content

Stories By Derek Edmond

Measuring Marketing Effectiveness: Find Out if Your Content Converts

Although much of our focus is on brand awareness and audience engagement, lead generation and customer acquisition are also important goals for content marketing programs. Use these ideas and tactics for measuring marketing effectiveness and find out if your content converts.

6 Ways to Measure B2B Content Marketing Performance

CMI research has found that content marketing clients understandably want to be able to tell how their organization is doing in relation to its peers. Find out how to demonstrate B2B content marketing performance in association with three primary challenges: brand awareness, thought leadership, and engagement.