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Dennis McCafferty

Dennis McCafferty

Dennis McCafferty is vice president of content for W2 Communications and is responsible for a wide range of strategic content marketing-messaging efforts for tech-industry clients. Previously, he launched his own content business, DM Enterprises, and worked with clients such as IBM, Advanced Micro Devices, USAA, Nationwide, Ritz-Carlton, MasterCard, GM, and many others. He also served as senior writer at USA WEEKEND, for which he interviewed Presidents Bush and Clinton, Caroline Kennedy, Russell Crowe, Al Pacino, Meryl Streep, Peyton Manning, and Shaquille O'Neal, among others. During his time with WEEKEND, he appeared on CNN, Fox News, NPR, ESPN, and numerous other outlets. He lives in Herndon, Va., and, in his free time, is very active in local community theater, having performed in productions such as Our Town, Macbeth, One Flew Over the Cuckoo’s Nest, Witness for the Prosecution and It’s a Wonderful Life. Follow him on Twitter @dmccaff.

Stories By Dennis McCafferty

Building Killer Relationships: 10 Content Job Lessons from 'The Godfather'

March 31, 2014
There are many takeaways sprinkled throughout the sublime scripts of "The Godfather" saga. And some of them speak to the relationships those of us with a content job have with our clients and stakeholders — you can attribute much of the Corleones' success to their superior intuition in managing outside "associates." Get 10 content job lessons about building killer relationships from "The Godfather."

How to Keep Infographics from Ruining Your Visual Content: 8 Rules

January 7, 2014
Have we devolved into a society of such die-hard visual learners that we can't be bothered with text formats at all? An overload of infographics is swallowing many content marketing efforts whole. Find out how to make these visuals enhance your message — not muddle it.

How to Battle 7 "Sins" that Derail Content Marketing Success

September 30, 2013
Content marketing professionals serve challenging clients and internal stakeholders all the time. Find out how to counter 7 client "sins" that can threaten to derail your successful content marketing efforts.

How to Stop Jargon From Pulling the Plug Out of Your Powerful Content

April 29, 2013
You can't create clear, powerful content on a foundation of jargon. Use these examples and key points to convince your clients and your peers to rise above the sea of jargon we all navigate every day.

6 Questions Content Marketers Should Ask Before Hiring a Journalist

February 20, 2013
Recruiting former journalists can offer many benefits for a company's marketing division, but not all ex-reporters will transition smoothly. Here are six questions content marketers should ask before hiring.