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Stories By Daniel Hatch

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How to Create a Good Brief for Better Content Marketing

If, as the saying goes, proper planning prevents poor performance, then a good brief is the cornerstone of effective content. Here’s what you need to know to create a brief to help your team and partners work more efficiently.
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How to Train a Journalist in Content Marketing

Journalists are a great boon to any content marketing team, but some may need a little help adjusting. Follow these eight tips to ensure a good fit for the former journalist and your brand.