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Stories By Daniel Hatch

How To Develop a Great Creative Brief and Get On-Target Content

How To Develop a Great Creative Brief and Get On-Target Content

If you’ve ever said, “It would have been easier if I'd done it myself,” here’s a fix: Create a content brief that gets what you need and do it in a format that you can easily update for every new assignment.
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How to Train a Journalist in Content Marketing

Journalists are a great boon to any content marketing team, but some may need a little help adjusting. Follow these eight tips to ensure a good fit for the former journalist and your brand.