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Daniel Hochuli

Daniel Hochuli

Daniel is the APAC content marketing evangelist at LinkedIn. A qualified Google Analytics professional, Daniel has lectured on content marketing at the University of NSW and written strategies for clients including Lamborghini, Universum, pwc, Unilever and Robert Half Recruitment. Watch Dan’s masterclass presentationon this subject and follow him on Twitter @logocracycopy

Stories By Daniel Hochuli

use-vanity-metrics

The Right and Wrong Ways to Use Vanity Metrics

February 10, 2020
Vanity metrics look great on paper. But the sheen fades when used to explain important business outcomes. And yet, they can shine nicely when used to measure marketing goals. Here’s what you need to know.
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Get to Your Audience's Core: Know Their Content Intent

March 26, 2019
Your sales team finds four legit leads from 500 white paper downloads. What happened? Your audience wanted the info, it wasn’t interested in a transaction. Before you create and evaluate your content, think about audience intent.
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Why You Need a Content Funnel For Your Content Product

April 9, 2017
Following a purchase funnel to shape your content marketing goals sets you up for limited success. Not all content subscribers will become customers. That’s why you need to create and add a content marketing funnel to your program.
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Search vs. Social Media: How Audience ‘Intent’ Can Affect Content Marketing Performance

November 23, 2015
Want to rank high in search and earn high social engagement? You can’t do it with a single piece of content. Learn how understanding your audience’s intent –on search or social – can make a difference in your content marketing success.