Stories By Cathy McPhillips
Most Agencies Bet on This Distribution Model [New Research]
How do agencies use content marketing to promote their own businesses? Read on to learn. Discover how many use paid distribution models, which social media platform brings in the most business, and much more.
Agencies See Growth in Content Marketing Business [New Research]
Agencies are banking on content marketing. At least half their business comes from those services. That finding and more are in the new CMI 2019 Agency Survey. The report also reveals some fresh opportunities for many agencies.
Looking for Industry Influencers? How a B2B Brand Built Its Own
It started with a challenge. Lincoln Electric wanted to create an influencer marketing program. The brand’s out-of-the-box thinking focused on makers who knew how to produce good content and taught them to weld. Find out how it worked.
Do Agencies Practice the Content Marketing They Preach? [New Research]
Do agencies practice the content marketing practices they preach? Find out in our latest research report, Agency Content Marketing 2019: Benchmarks, Budgets, and Trends.
How to Measure Your Content Marketing Effectiveness
Measuring your content marketing effectiveness can be as simple or as complicated as you make it. Here’s an easy plan for finding and analyzing metrics you can act on right away.
No Celebrities Required: How to Create Great Influencer Content
Discover the keys to creating a successful piece of influencer-based content without a Kardashian in sight. Content Marketing World shares the behind-the-scenes process for its annual influencer e-book.
5 Steps to Improving Subscriber Data for More Personalized Emails
If you want a more valuable audience, you must know more about your subscribers than just their email address. Learn how CMI gained robust data for almost 50% of its subscribers, and how it used that information for the better.
Practical Tips to Calm the Most Extreme Public-Speaking Jitters
Stage fright leads marketers to miss huge opportunities to differentiate themselves. Read on for practical tips plus a dose of confidence to quell the most extreme public-speaking jitters, from the executive producer of TedxCambridge.
How Digital Asset Management Can Make a Big Impact on Your Content Marketing
Can you track down your content assets efficiently? Have you perfected the collaboration process? Do you leverage existing content for reuse? Digital asset management (DAM) can help you maximize your broad portfolio of content assets.
Host Your Own Twitter Chat: Time-Saving Advice, Tools, and Templates
Go behind the scenes at the Content Marketing Institute to learn why we started Twitter chats, what changed our approach, and how to make chats a valuable component of your content program.
Onward & Upward: Go Behind the Scenes of Priceline’s Social Media
Priceline’s head of social media talks about her role as part strategist, part crisis manager, and part travel ambassador. She shares what it takes day-to-day and long-term for smooth flying on the travel site’s social media.
Jon Loomer Talks All About Facebook
Facebook über strategist Jon Loomer speaks with CMI’s Cathy McPhillips to share how to improve social reach, why Facebook gets a bad rap for making your feed work better, why time of posting is counterintuitive, and much more.