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Carlijn Postma

Carlijn Postma

Carlijn Postma is a Dutch content marketing strategist, author and speaker. As founder of The Post, a leading content marketing agency in The Netherlands, she translated her unique binge marketing methodology into practice. Her efforts for the content marketing profession have not gone unnoticed. Carlijn Postma is a much sought-after speaker on international stages. In 2014 she was ranked 27th in the international list of 200 most influential people in the field of content marketing. And in 2017 she was awarded with the title Content Marketing Woman of the Year in the Netherlands. Follow her on Twitter @carlijnpostma.

Stories By Carlijn Postma

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5 Steps To Mind Map Your Content and Increase Its Reach

January 9, 2023
Carlijn Postma
Don’t let a great piece of long-form content be a one-and-done. Follow this step-by-step plan to maximize its impact with highly effective adjacent content over time.
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How to Take an Audience-First Approach to Your Content

October 15, 2017
Carlijn Postma
Too often brands don’t spend enough time thinking what their audience wants. Follow the 12 steps of the hero’s journey, reframed as an audience journey, to better align your content with the real needs and wants of your audience.

Why We Should Take the Brand out of Branded Content

September 18, 2014
Carlijn Postma
Legions of marketing and communication professionals had their training during the era of mass communication, resulting in the belief that the best way to attract attention is to talk long and hard about themselves. The media produces content the public wants -- content that's not simply pushed into the faces of its audience but, rather, where the audience has made a conscious choice to engage in the content. Take a lesson from the media world and find out more about why (and how) to take the brand out of branded content.