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Stories By Cameron Conaway

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How to Establish the Best Social Media KPIs for Your Content Marketing Goals

Invest in creating a social media strategy tailored to your content goals. And that begins with establishing the right social media KPIs. To help get started, read what the author of Going Social and Getting to Like has to say.
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LinkedIn Leader Shares How to Build a High-Performance Content Marketing Team

Peek behind great content marketing efforts and you’ll nearly always find a driven, well-organized team. LinkedIn’s content strategy leader explains what it takes to build, manage, and drive a high-performance team.
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5 Lessons Content Marketing Can Learn from Journalism

How can we build a bridge between content marketing and journalism? An award-winning journalist turned content marketer shares five lessons that have carried over and things you can start doing today.