Brian Kardon is the CMO of Lattice Engines, a company that applies Big Data to sales and marketing. He is responsible for the company's market positioning, demand generation, thought leadership, and integrated marketing. Prior to Lattice, Brian was a driving force behind Eloqua's explosive growth and leadership in the revenue performance management sector. Before Eloqua, Brian was chief strategy and marketing officer at Forrester Research. Follow Brian on Twitter @bkardon.