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Brian Hennessy

Brian Hennessy

Brian Hennessy is the founder of Thread, a small but mighty writing studio that helps brands like adidas, Adobe, Jawbone, SiriusXM, Sonos, and Sesame Street tell their story. Brian is also the cofounder and CEO of Talkoot, a collaborative, cloud-based writing tool for omni-channel product content creators. Previously, Brian was the global writing director at adidas. You can follow him on Twitter @kabukulator or on LinkedIn.

Stories By Brian Hennessy

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Foul-Mouthed Screenwriting Coach Offers Lesson for Brands

March 8, 2016
Audiences can’t actually see big ideas like “ambition,” “authenticity,” and “honor.” In movies, screenwriters create a frame to visualize those concepts. For brands, it’s a content marketer who can lead the charge to frame the company.