Brad Shorr
Brad Shorr is Director of B2B Marketing for Straight North, an internet marketing agency headquartered in Chicago. He is an experienced content strategist, respected blogger, and SEO copywriter. Connect with him on Twitter @bradshorr.
Stories By Brad Shorr
6 Enemies of Clarity in Your Business Storytelling Efforts
January 19, 2014
Clear writing may not be the defining element of quality content, but without it, readers are unlikely to be persuaded by your story — or to take action on any business purpose that stands behind it. Watch out for these 6 fiends that steal clarity from your business storytelling efforts.
Make Your Content Marketing Processes More Creative: 5 Actionable Tips
October 21, 2013
It's easy for industry experts to say "create awesome content," but that's not exactly a helpful "how-to." Follow these 5 tips to truly integrate creativity into your existing content marketing process.
How to Build a B2B Content Marketing Department: Beat Staffing Shock
August 13, 2013
You can beat B2B content marketing staffing shock. Producing effective, high-quality content efforts requires a wide range of skills, capabilities, and expertise. Use this detailed review of content marketing roles and skills to help you put an effective team together.
How to Produce More Effective Content Marketing with the Help of PPC
June 6, 2013
Content marketers can use pay-per-click (PPC), a seemingly unrelated discipline, to tune up critical components of their game. PPC campaigns provide useful data that can help you create more effective content marketing, improving the impact of your messaging and increasing conversions. Find out how to make a PPC campaign work for your organization.
What Quality Content Is, and How to Help Your Clients Create It
April 12, 2013
Many of us have clients who are still overwhelmed by the challenges of creating useful content. Help them clearly define quality content. Then use these strategies and tips to help them create and distribute it effectively.
How to Make Content Do a Better Job of Converting
August 28, 2012
Conversion rate optimization is an internet marketing discipline that focuses on creating a positive user experience that inspires conversion. Here are the essentials on how to make content do a better job of converting.
How to Serve Multiple Audiences by Using a Segmented Website Structure
May 22, 2012
Serving multiple audiences is one of the biggest challenges in creating content for corporate websites. Sites with a "something for everyone" architecture rarely satisfy anyone. Fine-tuning a "content cafeteria" structure is not without its challenges, but it can be a self-serve recipe for success.
Everything You Need to Know about Using Title Tags in Content Marketing
March 7, 2012
Title tags are the most important onsite ingredients for SEO because they explain to Google and other search engines what each page is about. They contain a small mass, but pack a big punch. Here are the essentials on how title tags work and how you can best use them to get results for your content.
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