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Blair Symes

Blair Symes

Blair Symes is currently the Demand Generation Manager at Ifbyphone. In the past 15 years, he has published numerous articles, white papers, eBooks, and blog posts on a wide range of topics, including B2B marketing, marketing automation, and content marketing. Follow Blair on LinkedIn, Google+, or on Twitter.

Stories By Blair Symes

Measure Your Content Marketing ROI with Call Tracking

September 22, 2013
CEOs live by the bottom line, so marketers need to show how their content directly impacts lead generation and the resulting revenue. Find out how to measure your content marketing ROI more easily with call tracking.