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Ashley Walton

Ashley Walton

Ashley Walton is director of content at Clearlink, a full-funnel customer acquisition firm based in Salt Lake City, Utah. After receiving her Master’s in English, Ashley taught university courses on Writing and Rhetoric—and the principles she taught in the classroom are the same ones she preaches to her content marketing peers. Follow her on Twitter @AshleyGeekGirl.

Stories By Ashley Walton

create-persuasive-content

How to Create Persuasive Content: Lessons from Aristotle

March 22, 2016
Though the original master of persuasion died in 322 BC, his teachings to create compelling arguments remain the gold standard. When you create persuasive content, start with Aristotle’s rhetorical appeals: ethos, pathos, and logos.