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Ashley Taylor Anderson

Ashley Taylor Anderson

Ashley Taylor Anderson spearheads brand marketing, content, and communications at Amino, a digital healthcare guidance company. She’s a serial comma defender, Chicago Manual of Style acolyte, and lifelong grammar nerd who loves collecting stories from all kinds of people and places. Over the past nine years, she’s developed strategic marketing programs for a variety of B2B and B2C tech brands, including Oscar Health and Ceros. Follow her on Twitter @SFBakerGeek.

Stories By Ashley Taylor Anderson

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The Art and Science of Emotional Engagement

December 24, 2020
Emotion can be an incredibly powerful engagement tactic when used artfully. Let’s explore the science of emotion and how you can use it in an empathetic way to create more meaningful content.
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The Art and Science of Emotional Engagement

October 24, 2016
As content creators, emotion can be an incredibly powerful engagement tactic, but we have to use it artfully. Let’s explore the science of emotion and how we can use it in an empathetic way to create more meaningful content.
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Beyond the PDF: How Alternative Content Marketing Formats Improve the Customer Experience

September 24, 2015
For your most valuable content marketing assets, PDF isn’t always the best format. For the best strategic advantage, consider these alternative formats.