Stories By Anna Talerico
The research report was complete. Instead of rejoicing, ion interactive pounced on the opportunity to turn it into a robust content marketing effort. Now they share how they transformed one report into 27+ pieces of effective content.
If aligning marketing and sales teams is so critical for growth, how come it’s so hard? The solution could lie in setting clear goals, outlining what each side wants from the other, and using those goals for content creation.