Stories By Ann Rockley
A machine-based approach to content creation is the only way you can meet the ever-changing content needs of your audience and proliferation of channels they use to consume it. The future demands structured reusable content.
Content strategists come in two types – front end and back end. If your content is a business asset, you need to understand both roles so you can ensure you have the right kind of help at the right time.
Ann Rockley says, treat your content like an assembly line. Stop creating the same things over and over; standardize what you can so you can spend more time creating what matters.
You’ve probably heard of SaaS (software as a service). Have you heard of CaaS (content as a service)? CaaS enables organizations to give customers contextually relevant, personalized experiences on the devices of their choice.