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Ann Rockley

Ann Rockley

Ann Rockley (@arockley), CEO of The Rockley Group, Inc., was ranked among the top five most influential content strategists in 2010. Ann is the creator of the concept of intelligent content and founded the Intelligent Content Conference. Ann has an international reputation for developing intelligent content strategies for multichannel delivery. She has been instrumental in establishing the field in content strategy, content reuse, intelligent content strategies for multichannel delivery, and structured content management best practices. Rockley is a frequent contributor to trade and industry publications and a keynote speaker at numerous conferences around the world. Ann led Content Management Professionals, an international organization that fosters the sharing of content management information, best practices, and strategies to a prestigious eContent 100 award in 2005. Known as the mother of content strategy, she introduced the concept of content strategy with her best-selling book, Managing Enterprise Content: A Unified Content Strategy, now in its second edition.

Stories By Ann Rockley

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Why Automation Is the Future of Content Creation

July 14, 2016
A machine-based approach to content creation is the only way you can meet the ever-changing content needs of your audience and proliferation of channels they use to consume it. The future demands structured reusable content.
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Why You Need Two Types of Content Strategist

February 22, 2016
Content strategists come in two types – front end and back end. If your content is a business asset, you need to understand both roles so you can ensure you have the right kind of help at the right time.
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Put More Creativity in Your Content Creation: Automate

June 25, 2015
Ann Rockley says, treat your content like an assembly line. Stop creating the same things over and over; standardize what you can so you can spend more time creating what matters.
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Personalized, Contextually Relevant Content: CaaS (Content as a Service)

April 27, 2015
You’ve probably heard of SaaS (software as a service). Have you heard of CaaS (content as a service)? CaaS enables organizations to give customers contextually relevant, personalized experiences on the devices of their choice.
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The Basics of Intelligent Content

December 1, 2014
How do you unlock the potential of your content? Make it intelligent! Here's how.