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Stories By Ann Meany

The New iPhone Feature That Could Change Your Mobile Content Strategy

Imagine being able to reach out to your target audience with useful product information or a discount right when and where they're making a purchase decision. Content marketers will soon have the ability to do just that, and a whole lot besides. Learn more about the new iPhone feature that could change your mobile content strategy.

Outsourcing Your Content? How to Get the Best Work from Your Freelancer

Most marketers would agree that one of their biggest challenges is producing quality content day after day. Here are a few tips on how to get the best possible work from freelance writers when you choose outsourcing your content.

4 Critical Steps to Seducing Your Customer with Passionate Storytelling

The same elements that make a Valentine's Day message compelling can work for content marketers as well. Check out these tips for starting a sweet conversation with your customers by speaking from the heart.

Garage Band Social Media: Is Your Message on the Right Playlist?

Getting information out there seems easy, right? Our hyper-connected era offers so many social media options for disseminating messages. But just because we can communicate through a variety of tools doesn’t always mean that we should or that one size fits all. If you want to get your message out effectively, you need to make sure it fits its environment. The message should sound right in the context in which it is presented. How do you know what sort of communication style to choose for any given channel? Think in terms of music. Continue reading

How Fighting Zombies Can Make You Better at Content Marketing

Zombies have taught us a lot about surviving in the world: Always check the backseat, beware of public restrooms, wear seatbelts and, most importantly, keep up with your cardio. But what can they teach us about content marketing? It turns out, a lot. If you want to thrive in the content marketing world, remember these important truths as revealed by the latest learnings on dealing with zombie hordes.Continue reading