Andi Robinson started Hijinx Marketing to help businesses with their content operations and marketing strategies. She specializes in developing, analyzing, and improving content for product and content marketing campaigns. She writes for several SaaS and media companies and is an Adjunct Faculty member teaching marketing at the Lacy School of Business at Butler University. Andi is the author of The Content Puzzle...and the Missing Piece, which focuses on the basics of content marketing strategy and how you can use the psychology of your audience to improve your content. She is the 2021 Content Marketing Institute’s Community Champion and is a multi-year speaker at Content Marketing World. You can find her across all social media platforms as @hijinxmarketing.