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Amanda Peters

Amanda Peters

Amanda Peters is the Head of Social Media at iCrossing. In her role, she leads the development of social strategies for Fortune 500 brands ranging from consumer electronics, financial services, hospitality and retail/CPG. Peters views social holistically, focusing on the interplay and impact of social across bought, owned, and earned media. Follow her on Twitter @amandapeters.

Stories By Amanda Peters

6 Keys to Creating Engaging Content Using Facebook Graph Search

March 14, 2013
As Facebook Graph Search evolves, CMOs and their teams should ensure visibility in both Graph Search and users' news feeds by sharing engaging content with their audiences. Use these 6 keys to create engaging content using Facebook Graph Search.