Allison King, marketing director for TMG Custom Media in Washington, DC, has more than 16 years of direct marketing experience, 12 of which were in B2B newsletter publishing. In addition to creating direct mail and e-mail campaigns, and launching e-newsletters, she has launched, managed, and promoted successful in-person conferences and webinar programs. Allison has a B.S. in media communications/print journalism from Webster University in St. Louis, and an MBA and M.S. in marketing from University of Maryland University College. Follow her on Twitter @allison_king.