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Allen Gannett

Allen Gannett

Allen Gannett is the founder and CEO of TrackMaven, a marketing analytics platform whose clients have included Microsoft, Marriott, Saks Fifth Avenue, Home Depot, Aetna, Honda, and GE. He has been on the “30 Under 30” lists for both Inc. and Forbes. He is a contributor for FastCompany.com and has a new book The Creative Curve, on how anyone can achieve moments of creative genius published by Currency, a division of Penguin Random House. He was also once a very pitiful runner-up on Wheel of Fortune. Follow Allen on Twitter @Allen.

Stories By Allen Gannett

secret-hitting-creative-sweet-spot

The Secret to Hitting the Creative Sweet Spot

July 4, 2018
Allen Gannett
Our culture has embraced the idea that creative genius is inborn and innate. That’s totally, completely, utterly wrong. You can teach yourself, but first you must understand the two titanic forces behind creative success.