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Stories By Alexandra Cote

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15 Engaging Ways to End Your Next Blog Post

Introductions get all the attention. Yet conclusions and endings matter even more. Readers who get to the end of the story are the ones most interested in the topic (and likely what your business offers). Here’s how to reach a satisfying conclusion.
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Content Curation on Social Demands More Than a Shared Link

Simply copying and posting links is not an effective content curation strategy for social media. Your audience needs to know why it’s important or relevant to them. It’s your job to provide that framework.