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Stories By Alexandra Cote

5 Things Content Marketers Shouldn't Be Afraid of Doing

5 Things Content Marketers Shouldn’t Be Afraid of Doing

Do you avoid some content marketing tasks? Do you say you don’t have the time when you really do? Avoidance is often the response when you fear the unfamiliar or unknown. But it’s time to get uncomfortable and do these five things.
engaging-ways-end-blog-post

15 Engaging Ways to End Your Next Blog Post

Introductions get all the attention. Yet conclusions and endings matter even more. Readers who get to the end of the story are the ones most interested in the topic (and likely what your business offers). Here’s how to reach a satisfying conclusion.
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Content Curation on Social Demands More Than a Shared Link

Simply copying and posting links is not an effective content curation strategy for social media. Your audience needs to know why it’s important or relevant to them. It’s your job to provide that framework.