In a polarized world, your brand needs a strategy to decide when to speak up. It starts with knowing what matters to the company and (usually) your audience. Use these seven scenarios and real-life examples to make your plans.

Plain language brings a power too few decision-makers appreciate. This study proves that clear communication can attract a B2B audience and make them more likely to convert. Plus, get the resulting data-driven writing tips.

Successful content marketing strategies take all the guesswork out of execution, letting the creative flourish. To help get the details straight, use this Creating Valuable Content checklist.

What worked once to get your content discovered may no longer do the trick. AI tools are changing the way people search. Are you changing how your content gets discovered?

Scrapping posts about spring break safety and healthy on-the-go breakfasts, health care marketers now focus on COVID-19 content. They are centered on relationship-building. Look at six ways they’re doing it that we all can learn from.

Songwriters are storytellers. As a content marketer, you are a storyteller too. We often have the same, elusive goal – to use words to capture a feeling. Here are seven songwriting secrets to inspire you to create goal-worthy content.

It’s been said, “There is nothing to writing. All you do is sit down at the typewriter and bleed.” Really? Stop bleeding. Improve your writing with these seven fixes (including bad and good examples). Your readers will thank you.

Great content strategy is all about taking the guesswork out of execution so that creative content can flourish. To help get all of the details straight, consider adopting the Creating Valuable Content™ Checklist.

Today’s health care consumers — baby boomers in particular — are hungry for reliable health content, and more than ever they are using the web to educate themselves. Find out which hospitals are moving the fastest to become content creators.

Just as successful professionals and companies share similar traits, so do great content marketing campaigns. They all have four key elements that make up the code for building great content. Find out what basic steps successful content marketers follow and what questions to answer before beginning -- and build from there.

Infographics are a great format for translating data into easily shareable, engaging illustrations, but you need to have a clear purpose and plan in mind before you start. Ask yourself these questions before jumping on the infographics bandwagon.

A content marketer has to contend with constant, lightening-fast competing messages. No matter what field you serve, your audience has thousands of other messages competing for their attention and action. This may feel overwhelming, lead to fatigue, and exhaust you to the point of not trying. Don’t give up yet. There are five simple rules you can follow to ensure your messages will be the ones that do get through. Most of them concern something so imperceptible that we don’t even think about it: information design.Continue reading