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Adele Revella

Adele Revella

Adele Revella is the founder and president of The Buyer Persona Institute, a firm that helps marketers interview buyers for the insights that are the foundation of strategic marketing and sales enablement. She will deliver a pre-conference workshop “Building Your Buyer Personas” on Sept. 4, 2012, at Content Marketing World. Download her free eBook The Buyer Persona Manifesto. Follow Adele on Twitter @buyerpersona or on the Institute’s Facebook page at https://www.facebook.com/buyerpersona.

Stories By Adele Revella

mistakes-buyer-personas

The 3 Biggest Mistakes Marketers Make With Buyer Personas

August 4, 2016
For far too many companies, buyer personas have become an attractive, air-filled object of desire that have little effect on the quality of marketing efforts. Fix these three most common mistakes.

Buyer Persona Templates: 4 Avoidable Mistakes

August 23, 2012
Done correctly, buyer personas are an incredibly useful tool. But here are four mistakes to avoid when developing and using buyer personas as the basis for your content marketing strategies.