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Stories By Adele Revella


The 3 Biggest Mistakes Marketers Make With Buyer Personas

For far too many companies, buyer personas have become an attractive, air-filled object of desire that have little effect on the quality of marketing efforts. Fix these three most common mistakes.

Buyer Persona Templates: 4 Avoidable Mistakes

Done correctly, buyer personas are an incredibly useful tool. But here are four mistakes to avoid when developing and using buyer personas as the basis for your content marketing strategies.