Search Results for: why is lacking

Content Marketers: Your WHAT Doesn’t Matter if Your WHY Is Lacking

Published: 2016-02-17

Is content’s primary purpose to improve the life of your audience? Or is it to drive the sales pipeline? If your brand’s content marketing doesn’t follow the audience-first mission, your content is likely to fail. Continue reading

Why Content Creators Are Using This Simple Article Format to Draw a Bigger Audience

Published: 2017-10-08

Why is this article format – How (Well-Known Company) is Doing (Something) to Achieve (Positive Result) – used over and over? Don’t you need to be different to stand out? Learn why the format is so popular and how you can do it too. Continue reading

Do You Know Your Why? Your Content Marketing Success Depends on It

Published: 2017-07-09

What you sell often is primary to the company mission, and in turn, to your content marketing mission. That results in self-serving content that does nothing for the audience and wastes brand resources. What if you focused on the why? Continue reading

67 Book Picks for the Ultimate Content Marketing Library

Published: 2020-11-30

You can’t judge a book by its cover. You can judge it based on peer recommendations. Here are 67 picks for a great bookcase to improve your content marketing, expand your marketing prowess, and gain inspiration. Continue reading

Curate the Ultimate Content Marketing Library With These 51 Book Picks

Published: 2020-01-13

You can’t judge a book by its cover. You can judge it based on recommendations of your peers. Browse these 51 picks for improving your content marketing skills, expanding your marketing prowess, and knowing the psychology of it all. Continue reading

3 Content Marketing Strategy Reminders That Lurk in a Surprising Place

Published: 2018-10-12

What if watching Netflix could improve your content marketing? Learn three lessons (or reminders) discovered while binge-watching a show designed to help short-term housing rental property owners. Continue reading

‘Stay Scrappy’ and More Wisdom on Creativity From a Pixar Animator

Published: 2018-07-26

Want to spark innovation, influence perceptions, and inspire people to believe in your organization’s values and brand? Take some tips from a 20-year Pixar animator who also has worked with big B2B brands. Continue reading

Excellence in Content Marketing: Be Inspired by Some of our Judges’ Favs

Published: 2017-07-12

Excellence in content marketing involves many things – audience, intent, format, design, ROI, and more. Learn six of the central themes seen in the winning entries of the 2017 Content Marketing Awards, which were announced today. Continue reading

The Future Model for Content Marketing and Media Are Identical

Published: 2017-06-06

Cosmo’s mission statement focuses on its audience and doesn’t mention what it sells. Exxon Mobile’s only talks about what it sells. Which mission connects to a lasting business content model for many brands – traditional media or not? Continue reading

One Thing Is Killing Content Marketing and Everyone Is Ignoring It

Published: 2017-02-07

Many marketers from diverse industries have the same problem – their content marketing is similar to everybody else’s in their market.  And their programs aren’t successful. CMI Founder Joe Pulizzi explains why that’s not surprising.

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