Search Results for: content marketing mission

Why You Need a Content Marketing Mission Statement

Published: 2012-10-06

A business needs a content marketing mission statement. It keeps a company’s reason for existence and goals top-of-mind for both colleagues and customers. Here are examples of companies who keep theirs front and center, so everyone knows why they do what they do. Continue reading

A Content Marketing Mission Statement: The Ultimate Competitive Advantage?

Published: 2010-12-20

As you read this piece, think of Jerry McGuire and his mission statement. I have something important to say, but I’m not really sure of the direction (yet). I’m a regular reader of Jason Calicanis’ enewsletter on technology and new product … Continue reading

GDPR: The Biggest Gift to Content Marketers in a Decade

Published: 2018-06-11

You can’t legalize or “software” your way out of the GDPR challenge. You must innovate, design, and create your way into the GDPR. It’s the biggest opportunity in more than a decade for content marketers to become strategic. Continue reading

The Good, The Bad, and The Ugly of Editorial Mission Statements

Published: 2018-05-10

Know what the ugly is of editorial mission statements? Too many brands don’t have one. Ready to create or refine yours? Take note of the good and the bad from these three examples so your brand’s editorial mission statement is great. Continue reading

How 3 Content Brands Tackle Their Toughest Internal Challenges

Published: 2018-04-26

What keeps you up at night about your content marketing program? How to prove its value? How to manage the tech stack? What about your team? Your peers at brands lauded for their content approach reveal how they address the challenges. Continue reading

5 Steps to Strategically Reboot Your Brand’s Content Marketing

Published: 2018-04-06

Content is a brand’s currency to demonstrate relevance and get closer to its customers. But to succeed, company-driven content needs a more strategic approach that rebuilds a brand’s foundational and experiential elements. Continue reading

How to Use Non-Obvious Thinking to Create Better Content

Published: 2018-03-30

Though we’re in the middle of a believability crisis, as Non-Obvious author Rohit Bhargava says, don’t be discouraged. Get inspired by the deeper meaning uncovered – and steal these non-obvious ideas for your content marketing. Continue reading

Conversational Content: How to Market Through Text Messaging and Chatbots

Published: 2018-03-23

Conversational interactions between content consumers and brands – via text messaging and chatbots – are redefining engagement. It’s time to prepare your brand to provide that greater immediacy and convenience to your audience. Continue reading

A 30-Minute Hack for Nonprofits to Improve Their Content Marketing [New Research]

Published: 2018-03-07

Nearly all nonprofit marketers would benefit greatly by taking one month to power up their content marketing programs. That’s a logical conclusion based on what nonprofit marketers had to say in CMI/Marketing Profs’ annual survey. Continue reading

Content Definition: What Are We Even Talking About?

Published: 2018-03-02

How do you define content? Does everyone on your team agree with your definition? Do the people on other teams define content the same way? And, though definitions exist, why does this question keep coming up? Continue reading