Do your content marketing peers use terms that aren’t familiar to you? Do you know the difference between a content marketing strategy, content strategy, and content mission? Read on and bookmark this go-to glossary.
Why does your company create content? Who is it for? What will it do for them? The answers should all factor into your content mission statement. Here’s why you need one and what you can do to make it stand out.
Struggling to develop content ideas that work for your audience AND your business? Here’s how to brainstorm more effectively and quickly.
Ever wonder what it would take to create an award-winning program, a thriving content team, and the ability to get whatever you ask for to support them? Stop wondering and start reading this impressive tale of the simple content strategy that could (and does).
A business needs a content marketing mission statement. It keeps a company's reason for existence and goals top-of-mind for both colleagues and customers. Here are examples of companies who keep theirs front and center, so everyone knows why they do what they do.
Content marketers who focus only on the output do so at their program’s peril. Content operations are essential. Here’s a framework to help make the challenge a little easier.
You carefully craft content marketing strategies for your employer. But do you devote the same strategic thinking to your personal brand? Here’s how to get started.
If your content doesn’t connect with an audience, success isn’t an option. But to get the audience, you first must answer these three essential questions. And use these resources to create an effective content marketing strategy.
Nearly all nonprofit marketers would benefit greatly by taking one month to power up their content marketing programs. That’s a logical conclusion based on what nonprofit marketers had to say in CMI/Marketing Profs’ annual survey.
Long-term success with content marketing requires a mastery of the fundamentals. This fresh toolkit – featuring some of CMI's best tips, checklists, and templates – can help you do that.
You may not get a content marketing budget increase in 2022, but you can up your efficiency to more from your content marketing. From strategy and promotion to creation and workflow, find out how to get more value in this go-to guide.
With a new CEO on board, Land O’Lakes embarked on a three-year strategic communications plan to raise her and the brand’s profile. They found a mission greater than sales along the way.