Search Results for: content marketing mission

Why You Need a Content Marketing Mission Statement

Published: 2012-10-06

A business needs a content marketing mission statement. It keeps a company’s reason for existence and goals top-of-mind for both colleagues and customers. Here are examples of companies who keep theirs front and center, so everyone knows why they do what they do. Continue reading

A Content Marketing Mission Statement: The Ultimate Competitive Advantage?

Published: 2010-12-20

As you read this piece, think of Jerry McGuire and his mission statement. I have something important to say, but I’m not really sure of the direction (yet). I’m a regular reader of Jason Calicanis’ enewsletter on technology and new product … Continue reading

Make a Mission Statement for Better Content Marketing

Published: 2020-07-23

Why does your company create content? Who is it for? What will it do for them? Craft the answers into a single statement to create more compelling content your target audience wants to engage with. Continue reading

Your 2020 Mission: A Unified Strategy for Content in Your Marketing

Published: 2019-01-28

We’re in 2019 and CMI is about to run up on more than a decade’s worth of experience. Let’s take a breath and see where we are. Quite honestly, we’re humbled at the level of innovation we’ve witnessed. It’s time for us to evolve too. Continue reading

Friction and Disruption Aren’t Always Content Enemy No. 1. Here’s Why

Published: 2020-07-15

Incorporating differing opinions, collaborative friction, and dissenting ideas into your creative processes adds powerful dimensions to your marketing conversations. Even better – it can also improve your marketing results. Continue reading

How to Create a Content Marketing Playbook

Published: 2020-07-06

Playbooks are an underused gem for managing the ongoing activities that contribute to long-term content marketing success. Here are the nine elements every playbook needs to be great. Continue reading

Create a Content Marketing Strategy in 3 Steps

Published: 2020-06-25

We can’t offer a magic formula that guarantees content marketing success. But we can help you create the success differentiator – a content marketing strategy. Let this process guide your efforts for that strong foundation. Continue reading

15 Resources to Help You Check Your Content Marketing Now

Published: 2020-06-11

About three months ago, CMI began sharing ideas to help you adjust your content marketing in light of the pandemic’s impact. Now, we pull together 15 of those resources in a single article to help you reorient your content marketing.
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Content Can Perpetuate Racism and Inequity. It’s Time to Do Better

Published: 2020-06-09

Recent tragic events should serve as a catalyst prompting content marketers to tackle the overarching issue of racism in our professional environment. Continue reading

25 Answers to the Most Frequently Asked Questions in Content Marketing

Published: 2020-06-04

Are you asked a lot of questions about content marketing by your executives or clients? Want a handy dandy cheat sheet to those questions? We are here to help. Read on for 25 of the most frequently asked questions (and their answers). Continue reading