By Ann Gynn published December 1, 2021

4 Business Storytelling Examples That Break the Problem-Solution Mold

Marketers often craft their stories from the same basic template: a person (or organization or industry) faces a challenge, a product or service offers a solution, and the problem gets solved.

While that formula may give readers or viewers the information they need at that moment, it rarely keeps people watching, reading, listening, or sharing.

That challenge-solution framework might be the first (and last) choice for many marketers, but it’s not the only option. Stories by and about people – employees, partners, and other stakeholders – connected to your brand can add the human element audiences remember.

Get inspired by these examples of companies telling compelling business stories that keep people coming back for more.

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By Cathy McKnight published November 30, 2021

How To Build a Content Operations Framework (and Why You Need One)

More and more marketers of all ilk – inbound, outbound, social, digital, content – are being asked to add content operations to their list of responsibilities.Continue Reading

By Ann Gynn published November 29, 2021

17 New, Newly Updated, and Timeless Books Content Marketers Love

By Jodi Harris published November 24, 2021

13 Stand-Out Content Examples That Give Us All the Thanksgiving Feels

By Irina Weber published November 23, 2021

8 Fresh Content Types Every Marketer Should Consider in 2022

By Ann Smarty published November 22, 2021

How To Make Content a More Effective Part of Your Sales Funnel

By Content Marketing Institute Team published November 19, 2021

Hot Take: Look Outside Your Team For Great Content Marketing

By Robert Rose published November 18, 2021

Why Visual Storytelling Demands More Than Just Images

By Lisa Murton Beets published November 17, 2021

5 Things Manufacturing Marketers Can Do To Keep Their Content Marketing Momentum [New Research]

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