By Robert Rose published February 21, 2020

The Truth in Content Marketing: What Is and What Ought to Be True [The Weekly Wrap]

Listen to the Weekly Wrap here or subscribe on Apple Podcasts or Stitcher. If you enjoy the show, please take a moment to rate it or post a review.

And that’s a wrap of the week ending Feb. 21, 2020

This week I’m exploring the difference between what is true and what ought to be true. I share a news article about the problem with advertising and data. I talk with the authors of a new book about the internal workings of content marketing. And I recommend an article that gives you three strategies for connecting with your audience (hint: start with mutual truths).
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By Chris Collins published February 20, 2020

Offer a Content Upgrade and See Conversion Rates Rise

Even when you pour hours into long-form content, getting visitors to convert is still an enormous challenge.

A content upgrade can be a game changer in overcoming that conversion challenge.

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By Dennis Shiao published February 19, 2020

Stop Wasting Time: Review Your Website Analytics

By Jodi Harris published February 18, 2020

Want More Business? Narrow Content Focus to Targeted Accounts

By Aaron Agius published February 17, 2020

6 Things You Should Stop Doing to Content [Tools]

By Robert Rose published February 14, 2020

Avoid the Heartbreak of Lengthy Strategies, Expert Assumptions, and More [The Weekly Wrap]

By Ann Gynn published February 13, 2020

Brand Storytelling Gets a Rose from The Bachelor [And 2 More TV Partnership Examples]

By Mike Murray published February 12, 2020

How to Use SEO to Boost Branded Keyword Rankings on Google

By Carina Rampelt published February 11, 2020

The What, Why, and How of TikTok for B2C Brands [Examples]

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