By Chris Gillespie published September 28, 2020

How to Find Writers and Help Them Deliver Successful Content

Updated Sept. 28, 2020

Below the erupting mass of new digital content – billions of new articles every month – a secret army labors tirelessly.

Wherever you see marketers launching e-books, running webinars, promoting blogs, and crafting events, these artisans are hammering, hacking, and whittling the words. These are the writers who make the content marketing world run. And alas, much of what they produce is junk.

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By Content Marketing Institute Team published September 25, 2020

Drumming Up Fans, Battling Beautifully, and Voicing Makers [The Weekly Wrap]

This week, we talk about a famous drummer who thrilled a YouTube phenom (and the rest of us) with personalized content, a national pharmacy that knows that how you look is important too when you’re battling cancer, and a cheeky clothing brand that tells unifying stories of makers, from a pastry chef to a chainsaw artist.

Let’s get going.

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By Kim Moutsos published September 24, 2020

2020 B2C Content Marketer of Year Finalists Empower Audiences

By Kim Moutsos published September 23, 2020

Go Behind the Scenes With 3 Finalists for B2B Content Marketer of the Year

By Ann Smarty published September 22, 2020

How to Optimize Your Site for Google Carousel Results

By Jodi Harris published September 21, 2020

User-Generated Content: Let Your Fans Do Content Creation Work for You

By Content Marketing Institute Team published September 18, 2020

An Oops, a Kick, and a Rebrand Get Noticed [The Weekly Wrap]

By Ann Gynn published September 17, 2020

These Content Marketing Rules Are Made to Be Broken

By Clare McDermott published September 16, 2020

4 Ways to Get the Most From Your Content Marketing Operations

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