By Robert Morris published June 26, 2015

Ninja Guide to Content Creation: Top 10 Writing Tools


Great writers don’t rely solely upon their talent. They are characterized by discipline and great focus. If you lack these fundamental skills, your talent won’t help you write outstanding posts and articles on schedule. But wait, that doesn’t mean you should give up.

Many online tools, apps, and websites will help you achieve your full potential as a blogger or content writer. Start exploring these 10 tools:

  1. Guardian and Observer style guide

Great writers always question their style. You need to convey your messages clearly and use words that are current and simple. This style guide features useful writing tips and definitions of unusual words, which will help polish your approach.

  1. NinjaEssays

No matter how hard you try to do the best work, sometimes you need professional writers and editors. If you are covering a topic about which you have little or no knowledge, then you can hire the services of a professional writer from that particular niche. In addition, you can get your articles edited to perfection by the team.

  1. Unsplash

You should always find the right images to accompany your articles. Visual content is critical in attracting your readers. Don’t infringe on copyrighted images. Secure free high-resolution material from Unsplash, which provides 10 images every week to people who subscribe for free.


  1. Soovle

If your goal is to become a respected blogger or content writer, you surely are aware of the importance of keywords. Soovle makes your search for the most popular terms much simpler and more effective. Type in a term related to your niche and you’ll find the most important keywords for Google, Amazon, Wikipedia, Yahoo, Bing, YouTube, and Answers.


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  1. Portent’s Content Idea Generator

Can’t think of a title for your next post? Use this tool. Enter any word into the generator and receive a suggestion to inspire you. If you don’t like the result, just hit refresh and the generator will offer a new title. Some of the suggestions might be nonsense, but at least they will make you laugh.


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  1. Cliche Finder

All writers are prone to clichés. You get used to certain phrases and use them intuitively in your text. This engine helps locate words and phrases to replace in order to make the content more creative.

  1. Ilys

Does your mind encounter writer’s block when you need to draft an important article? Ilys can be a useful tool. It asks how many words you need to write, then forces you to work progressively on the content until you achieve the word-count goal. Only then can you go back into the text for editing purposes.

  1. ZenPen

It’s hard to stay Zen with all the distractions in your writing software and everywhere around you. ZenPen is a minimalist writing zone that keeps you focused on the important task. You get a blank page that’s waiting for your words; there is no greater inspiration than that. The tiny option box won’t be a distraction.


  1. Proofread.GrammarBase

You can’t become a better writer if you ignore grammar. Proofread.GrammarBase is a great tool that helps you locate the spelling, grammar, and punctuation errors in your content. Its powerful grammar-checking algorithms have been developed by some of the leading experts on linguistic technologies.


  1. Hemingway

Do you like using smart words and long sentences? You are probably frustrating your readers without realizing it. Hemingway helps you improve the clarity in your text by identifying long, complex sentences and common errors.


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Want to grow your content creation skills? Visit CMI’s Content Creation Hub for valuable resources and insights.

Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. No one post can provide all relevant tools in the space. Feel free to include additional tools in the comments (from your company or ones that you have used).

Cover image by Viktor Hanacek, picjumbo, via

Author: Robert Morris

Robert Morris has seven years of experience in content marketing. He is a writer and visual content designer from NYC. He loves yoga and eLearning. Follow Robert on Google+.

Other posts by Robert Morris

  • Mr. William Davis

    Thanks for sharing these resources. I’m unfamiliar with several of them, and will definitely check them out. I’m especially interested in Unsplash as I am a huge proponent of visual content, either as a standalone piece, or as a complement to the written word.

    • Robert Morris

      Unsplash has a great collection of beautiful images, I love it.

  • tracibrowne

    I love me some tools! I’m going to try 4, 6 and 7 today. Thanks for the heads up on those. Can I also suggest adding Grammarly to the list. It’s not free but it’s worth every penny I’ve spent on it and then some. Extremely helpful for a freelance writer who does not have access to an editor for everything you write.

    • Robert Morris

      I have heard about Grammarly but haven’t used it, I should definitely try it.

  • Diane@StudentAdvisor

    Great post Robert, thanks for sharing! I am bookmarking this article now.

    • Robert Morris

      Thanks, Diane.

  • Shadowblogs

    I love Hemingway and have used it for a while now but 3 and 7 are new to me – I’ve very impressed with them both already.

    • Robert Morris

      I am glad that you found something useful.

  • Eric Reyes

    Great list of sites! Thanks for sharing!

    • Robert Morris

      You are welcome, Eric!

  • HunterClary

    Cliche Finder seems a little glitchy. I tried it a few times and got back:
    “Unhandled Exception
    An unhandled exception was thrown by the application.”

    • Robert Morris

      That’s strange, it works fine for me.

  • Robert Roots

    The word Ninja is over used and misused. As a content creator, be more original and creative to stand out and make an impact. Good resource list nonetheless. 12th email since Monday with someone using Ninja in the content and probably 1000 this year.

    Again great list.

    • Robert Morris

      Thanks for the comment!

  • Brian Appleton

    Some good resources…I personally enjoy using Soovle & Hemingway.

  • Brian Chang

    Great Resource, but when come to blog/content titles I personal go for blog title generator by SEOpressor because it can choose difference categories 🙂
    Currently, I also using Grammarly for content writing but it is not free
    I also love the free stock from Sumall
    If i want some GIF image to express my emotion i go to Giphy

    Thank you for sharing

    • Robert Morris

      Hi Brian,
      Thanks for additional resources.

  • CuriousTraveller

    Personally, I love 10 (people, please user shorter sentences) but am
    very wary about 7. Robert Roots – I hear you!

    • Robert Morris

      I love Hemingway too. Thanks!

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  • Robert Morris

    Thanks! I will check it out.

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  • Marina Kirushkina

    Thanks for sharing this list, i might Hemingway. great job!

    • Robert Morris


  • Olga Pogrebniak

    I like Hemingway app, it is available for free in a mobile version. Virtual Writing Tutor is another good tool to check for grammar mistakes.

  • Marketing Sweet

    Thanks for consolidating so many great tools Robert! I love writing but could be more focused so I think these content creation tools are going to be really helpful. Which one do you find works best for you?

    • Robert Morris

      I love ZenPen, Hemingway, and NinjaEssays

  • JulieTaeko (妙子)

    Thank you very much! I shared it with my colleagues, as it’s an incredible resource.

  • Cate Hogan

    Thank you for sharing this wonderful
    article! Four years ago I also left my job as a marketing manager in Sydney to
    do something I’d always dreamed of: writing and editing romance novels full
    time. Anyways, here are also my 8 best tips and tricks for those wanting to
    follow a similar path