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5 Steps to Global Content Curation That Reaches Your Gooooaaal

If global content curation is your goal and multiple languages are involved, just clicking "share" is more likely to get you into a world of trouble than into your target markets. Global content curation requires more than the standard components of content marketing. Use these 5 steps to reach your global curation goals.

Content Curation

A poorly understood content marketing tactic could be your most powerful community-building tool We hear a lot about content curation these days. Some call it a top trend for 2012 and a must-see new technology for marketers. Others say it’s a fad that can’t hold a candle to creation of…

Content Curation Grows Up, Original Content Still Key

I first heard the term content curation in this post by Rohit Bhargava back in 2009. Rohit positioned that, as more corporations and individuals create content, the role of the content curator is needed.  Rohit describes this position as: Someone whose job it is not to create more content, but to…

Forget Content Curation, Focus on Original Content in 2012

Brands and media companies have been "curating" content for centuries, but 2011 saw the phrase content curation rise near the top of the content marketing stack. I can't tell you how many marketers have approached me regarding their "content curation strategy" for 2012. Let's right the ship folks. Content Curation…

4 Content Curation Ideas to Implement Now

I caught Paul Gillin's column in B2B magazine yesterday on how curation is the new creation. This quote hit home: "...humans face a problem our species has never confronted before: We have too much information. Our challenge has shifted from finding what we need to filtering out what we don't.…