CMI Webinars

Content Marketing Institute Events

CMWorld_LogoContent Marketing World 2017
September 5-8, 2017 – Cleveland, OH USA

Content Marketing World is the largest gathering of content marketing professionals in the world. Content Marketing World is the one event where you can learn and network with the best and the brightest in the content marketing industry. You will leave with all the materials you need to take a content strategy back to your team – and – to implement a content marketing plan that will grow your business and engage your audience. Registration is now open!

CMW_MasterClass1-207x230Content Marketing Master Class

The Content Marketing Master Class will send you home with the strategy and know-how you need to create exceptional content that will engage your audience and grow your business. You’ll have a chance to learn from and interact with many of today’s top content strategists who have had a hand in shaping the industry into what it is today.

8 City Tour Schedule

  • Boston – November 6, 2017
  • New York – November 8, 2017
  • Washington DC – November 9, 2017
  • Seattle – November 28, 2017
  • San Francisco – November 30, 2017
  • Chicago – December 4, 2017
  • Atlanta – December 6, 2017
  • Austin – December 8, 2017

ICC_Logo_TMIntelligent Content Conference 2018
March 20-22, 2018 | Las Vegas, NV

ICC 2018 Las Vegas is the one content strategy event specifically designed for marketing practitioners. Our goal is the movement away from the copy/paste mentality of most marketers, toward a format-free, modular and single-source approach to content creation and distribution.

We’ll be offering courses ranging from beginner to advanced, served to you from the leading practitioners, consultants and authors from around the world. So whether you don’t have a clue where to start (we have you covered there) or are looking to optimize your already wicked content strategy, we have an ICC session for you. Registration will open Fall of 2017.

Content Marketing Institute LogoContent Marketing Awards

The Content Marketing Awards are presented and owned by the Content Marketing Institute to recognize and award the best content marketing projects, agencies and marketers in the industry each year. The 2017 Content Marketing Awards include 92 categories recognizing all aspects of content marketing, from strategy to distribution, from design to editorial. The Content Marketing Awards program is the leading international awards program for corporate content creation and distribution. Individual category winners and finalists have been announced, check the Content Marketing Award site for a full list.

image-banner-CMI twitter chats#CMWorld Twitter Chats

Want to discuss the latest trends in content marketing and get advice from some of the experts? Each week join CMI (@CMIContent) and a guest as we discuss key content marketing topics. Simply follow #cmworld on twitter to join the conversation. Full schedule and more info here.

CMI Webinars

How to Create Killer Webinar Content
Wednesday, August 23, 2017 | 2:00 PM Eastern Daylight Time | Free Webinar

Webinars are the best way to generate leads and turn prospects to pipeline, but all webinars are not created equal. Creating great webinar content that engages the viewer and changes hearts and minds is easier said than done. In this session, VP of Content Marketing for ON24, Mark Bornstein, will show you best practices for sourcing great webinar content and building presentations that truly engage and convert an audience.

Your Content Marketing Success Metrics Are All Wrong
Wednesday, August 30, 2017 | 2:00 PM Eastern Daylight Time | Free Webinar

Your job as a marketer is to educate buyers so they become qualified enough to buy. So why do you measure the success of your content based on pageviews, clicks, form fills, and downloads? There’s only one metric that matters: content consumption. The challenge marketers have today is that once someone clicks, we have no idea if they actually consumed the content.

Get a preview of this Content Marketing World session and see how marketers are completely redefining success by adopting intelligent content delivery. Not only will you learn how intelligent content allows buyers to consume more content per session but provides greater intelligence into how they consume content and which assets are actually being consumed.

Missed a webinar?  Please be sure to visit our webinar page for our on demand options.