CMI Webinars

Content Marketing Institute Events

CMW_MasterClass1-207x230Content Marketing Master Class

The Content Marketing Master Class will send you home with the strategy and know-how you need to create exceptional content that will engage your audience and grow your business. You’ll have a chance to learn from and interact with many of today’s top content strategists who have had a hand in shaping the industry into what it is today. Register for a nearby city today!

8 City Tour Schedule

  • Boston – November 6, 2017
  • New York – November 8, 2017
  • Washington DC – November 9, 2017
  • Seattle – November 28, 2017
  • San Francisco – November 30, 2017
  • Chicago – December 4, 2017
  • Atlanta – December 6, 2017
  • Austin – December 8, 2017

ICC_Logo_TMIntelligent Content Conference 2018
March 20-22, 2018 | Las Vegas, NV

ICC 2018 Las Vegas is the one content strategy event specifically designed for marketing practitioners. Our goal is the movement away from the copy/paste mentality of most marketers, toward a format-free, modular and single-source approach to content creation and distribution.

We’ll be offering courses ranging from beginner to advanced, served to you from the leading practitioners, consultants and authors from around the world. So whether you don’t have a clue where to start (we have you covered there) or are looking to optimize your already wicked content strategy, we have an ICC session for you. Registration is now open!

Content Marketing Institute LogoContent Marketing Awards

The Content Marketing Awards are presented and owned by the Content Marketing Institute to recognize and award the best content marketing projects, agencies and marketers in the industry each year. The 2017 Content Marketing Awards include 92 categories recognizing all aspects of content marketing, from strategy to distribution, from design to editorial. The Content Marketing Awards program is the leading international awards program for corporate content creation and distribution. Individual category winners and finalists have been announced, check the Content Marketing Award site for a full list.

CMWorld_LogoContent Marketing World 2018
September 4-7, 2018 – Cleveland, OH USA

Content Marketing World is the largest gathering of content marketing professionals in the world. Content Marketing World is the one event where you can learn and network with the best and the brightest in the content marketing industry. You will leave with all the materials you need to take a content strategy back to your team – and – to implement a content marketing plan that will grow your business and engage your audience. Call for Speakers will open this fall, be sure to check the website for more info.

Missed CMWorld 2017? We have you covered! CMWorld Post-Show Video Access now available for purchase!

image-banner-CMI twitter chats#CMWorld Twitter Chats

Want to discuss the latest trends in content marketing and get advice from some of the experts? Each week join CMI (@CMIContent) and a guest as we discuss key content marketing topics. Simply follow #cmworld on twitter to join the conversation. Full schedule and more info here.

CMI Webinars

What the World’s Best Content Marketers Do (and How to Copy Them)
Wednesday, October 18, 2017 | 2:00 PM Eastern Daylight Time | Free Webinar

Did you know 64% of businesses rank brand awareness as a top KPI for content success? Today’s buyers are savvy and often seek out their own answers, and where they’re looking may surprise you. It’s no longer enough to just create good content – you have to have a plan for where your content is going to live, and how you’re going to measure success.

Join Kapost and Vidyard to find out what best-in-class marketers do differently according to new research from Ascend2 and more importantly, how you can replicate their success.

Becoming an Audience Company: Moving Beyond Media in a Post-Digital World
Wednesday, October 25, 2017 | 2:00 PM Eastern Daylight Time | Free Webinar

How much is your audience worth? It’s an abstract question, but it comes down to two simple things. Who are they, and how much do they trust you. Today, if attention is gold, trust is bitcoin. We’ve spent the last 80 years watching media companies measure the consumption of media and valuing their audiences as the standard of that measurement. As product companies, we mimicked this. We’ve spent the last 17 years in digital measuring the consumption of media as a value for our marketing. Those days are over. Marketing may now be in charge of the most valuable asset any company has, and certainly the most precious one a marketing organization manages: a trusting audience.

Shifting Out of Content Overdrive
Wednesday, November 08, 2017 | 2:00 PM Eastern Daylight Time | Free Webinar

What happens after the CMI staff attends the biggest content marketing event on the planet? Here at CMI we’re ready to get to work and apply what we learned.

Many people tell us that Content Marketing World inspires them to take action … but what exactly are people doing differently after CMWorld? Does the inspiration fizzle out once people head back to work, or are they committed to creating a new roadmap?

In this peek-behind-the-curtain webinar, we’re letting you in our our planning process. Yes, that’s right! We are holding a first-ever, hush-hush brainstorming session with the content planning team behind CMWorld and CMI. Team members will share what they learned at Content Marketing World and how they plan to put rubber to the road … eehrr … put knowledge into action. Join us on November 8th as we explore the best of Content Marketing World.

Missed a webinar?  Please be sure to visit our webinar page for our on demand options.