Becoming the New Content Marketer- Capturing Consumers’ Attention in a More Social World

brightcoveContent is king! Content marketing now plays a significant role across the customer lifecycle, helping marketers attract and retain customers with relevant, useful or entertaining information. Video has emerged as one of the most effective forms of content marketing, especially when integrated with social media. This whitepaper covers how marketers can easily integrate video into their current content marketing strategy, how to overcome integration challenges and the benefits of cloud content services to reduce costs and complexity.

Download the white paper now and learn about:

  • The increasing integration of paid, earned, and owned media in today’s media strategies
  • Shifts in consumer behavior that it harder for marketers to earn and sustain consumers’ attention
  • The role and benefits of content marketing across the customer lifecycle, including:
    • Reach, generating awareness and attention
    • Acquisition, promoting product education and consideration
    • Engagement, drawing people closer to the brand
    • Conversion, turning prospects into customers
    • Retention, supporting customer success and engagement
    • Loyalty, fostering word-of-mouth promotion
  • Challenges posed by digital media transformation, such as device fragmentation, competing standards, high app development costs, and siloed analytic data
  • Cloud content services, which enable marketers to address the new digital landscape more effectively, including:
    • Online video platforms (OVP)
    • Content app platforms (CAP)
    • Open analytics platforms
  • Real-world brands already achieving significant business results through content marketing, including Hugo Boss, Citrix Systems,, Nestle Purina, and more.

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