A machine-based approach to content creation is the only way you can meet the ever-changing content needs of your audience and proliferation of channels they use to consume it. The future demands structured reusable content. Continue reading
Chief Content Officer (CCO) is the print and digital magazine offered by the Content Marketing Institute that is published every other month.
CCO is the first globally-distributed magazine devoted to the fast-growing, evolving field of content marketing. It is written by, for, and about the most innovative, influential global content marketers.
The magazine showcases how content marketers are finding success in the field, focusing on the tools, technologies and processes they use to help marketers learn new publishing skills and apply lessons to their own organizations.
CCO is available in both print and digital editions. The print edition is FREE to anyone in the continental United States and is mailed every other month as it is published. Every issue of CCO is available in a free digital edition.
PC/Mac Digital Edition
How to Tell Stories Your Readers Crave: Ideas From a Content Powerhouse
Unlike other companies that struggle to create compelling stories, Autodesk’s content marketing team wrestles with prioritizing an abundance of exciting topics to write about. Go behind the scenes at this content powerhouse. Continue reading
Inside the Mind of a Journalist in the Business of Content Marketing
Cameron Conaway straddles two worlds as an award-winning investigative reporter and a content marketing manager. He shares how a journalist’s ethos can inspire marketing and entreats marketers to take bigger content risks. Continue reading
Documentary Storytelling: 6 Examples From Brands That Nail It
In the race to publish more, we’ve lost sight of the art of great content creation and the returns from more ambitious projects. Discover how Church’s Chicken created an unexpected documentary that delivered big results. Continue reading
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